The LIFT + GLO event recently held in Brooklyn marks a significant advancement in the “bio-optimization” of women’s wellness. A collaboration between CO2Lift® and Pilote Pilates, the experience was designed to prove that skincare and physical training are most effective when performed in tandem. By focusing on the biological necessity of oxygen, the event introduced a new model for health that prioritizes internal efficiency over external camouflage.
CO2Lift®, a patented treatment developed by Lumisque Inc., uses topical carboxy therapy to stimulate the Bohr effect within the skin. This process creates a temporary surge in carbon dioxide, which signals the body to deliver massive amounts of oxygen to the treated area. The result is a significant increase in cellular repair, leading to improved hydration and skin elasticity that far exceeds the results of traditional topical masks.
At the Pilote Pilates studio, attendees participated in a core-strengthening session that served as a biological catalyst for the skincare treatment. As the heart rate increased, the body’s natural circulatory system worked to amplify the oxygen-infusing properties of the CO2Lift® gel applied to the participants’ faces. Lana Kerr, CEO of Lumisque, noted that oxygen is the most critical component for skin to regenerate, and movement provides the perfect delivery vehicle.
The activation was a key event for HERgevity, a movement dedicated to shifting the narrative around women’s health toward proactive longevity. Nina Lato, SVP of Marketing and Retail for CO2Lift®, explained that HERgevity aims to empower women to invest in their health journey holistically. The movement addresses everything from preventative skincare to hormone health, moving away from a reactive healthcare mindset.
Following the success of the Brooklyn debut, organizers are preparing for a national rollout of the LIFT + GLO series. Future events will continue to explore the intersection of science and movement, providing women with the tools needed for long-term vitality. By bridging these two industries, CO2Lift® and Pilote Pilates are leading a shift toward a more scientific, integrated approach to wellness.
Marketing CO2Lift® CO2Lift® by Lumisque Inc
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Bio-Optimizing Beauty: Brooklyn Event Highlights the Power of Systemic Oxygenation
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